Information obligation according to §5 E-Commerce Act, §14 Commercial Code, §63 Trade Regulation Act and disclosure obligation according to §25 Media Act.
bevmat e.U.
Martin Mateyka
Ared-Straße 34/C3
2544 Enzesfeld-Lindabrunn
Österreich
Business purpose: Technical trading company
VAT number: ATU62404909
Company register number: FN497808x
Company register court: Wiener Neustadt
Registered office: 2544 Enzesfeld-Lindabrunn
Tel.: +43 676 7820774
E-mail: office@bevmat.eu
Member of: WKO-NÖ
Trade regulation: www.ris.bka.gv.at
Supervisory authority/Trade authority: District administration Baden
Professional title: independent trading business
State of award: Austria
EU-Dispute Resolution
According to the Regulation on Online Dispute Resolution in Consumer Matters (ODR Regulation), we would like to inform you about the Online Dispute Resolution Platform (OS Platform).
Consumers have the possibility to submit complaints to the Online Dispute Resolution platform of the European Commission at http://ec.europa.eu/odr?tid=221076689. The necessary contact details for this can be found above in our imprint.
Copyright Notice
All content on this website (images, photos, texts, videos) is subject to copyright. If necessary, we will legally pursue the unauthorized use of parts of the content of our site.
Image Credits
The images, photos, and graphics on this website are protected by copyright.
The image rights are held by the following companies:
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ABB Asea Brown Boveri Ltd.
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ALFA Electric - Alfa Plastic s.a.s.
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Armendus Support Arm Systems
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BENEDICT GmbH
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bevmat e.U.
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BREMAS Ersece
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Connectwell Industries Pvt. Ltd.
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ELMEKO GmbH + Co KG
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KATKO OY
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K'ELECTRIC GmbH
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MAUS - Falkenheim Invest AB
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MIDATEC - Espai Electronics S.L.
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NOARK Electric Europe s.r.o.
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QUADRITALIA Srl
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SOFAMEL S.L.
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TEKON Electronics – Bresimar Automacao S.A.
Privacy Policy
Introduction and Overview
We have drafted this privacy policy (version 24.01.2022-111923927) to explain to you, in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (hereinafter data) we as controllers – and the processors we have commissioned (e.g., providers) – process, will process in the future, and what lawful options you have. The terms used are to be understood in a gender-neutral way.
In short: We provide you with comprehensive information about data that we process about you.
Privacy policies usually sound very technical and use legal terminology. This privacy policy, however, is intended to describe the most important things to you as simply and transparently as possible. As far as it promotes transparency, technical terms are explained in a reader-friendly manner, links to further information are provided, and graphics are used. We thus inform you in clear and simple language that, in the course of our business activities, we only process personal data when an appropriate legal basis exists.
This is certainly not possible if one provides explanations that are as brief, unclear, and legally-technical as possible, as is often the standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps there is some information that you did not know before.
If you still have questions, we would like to ask you to contact the responsible office mentioned below or in the imprint, follow the existing links, and view further information on third-party sites. You will of course also find our contact details in the imprint.
Scope of application
This privacy policy applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (processors). By personal data we mean information within the meaning of Art. 4 No. 1 GDPR, such as the name, email address, and postal address of a person. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes:
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all online presences (websites, online shops) that we operate
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social media appearances and e-mail communication
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mobile apps for smartphones and other devices
In short: The privacy policy applies to all areas in which personal data is processed in a structured manner within the company through the aforementioned channels. Should we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.
Legal bases
In the following privacy policy, we provide you with transparent information on the legal principles and regulations, that is, the legal bases of the General Data Protection Regulation, which enable us to process personal data. With regard to EU law, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can of course look up this EU General Data Protection Regulation online on EUR-Lex, the access to EU law, at https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=celex%3A32016R0679.
We process your data only if at least one of the following conditions applies:
1. Consent (Article 6(1)(a) GDPR): You have given us your consent to process data for a specific purpose. An example would be storing the data you entered in a contact form.
2. Contract (Article 6(1)(b) GDPR): To fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we enter into a purchase contract with you, we need personal information in advance.
3. Legal obligation (Article 6(1)(c) GDPR): When we are subject to a legal obligation, we process your data. For example, we are legally required to keep invoices for accounting purposes. These usually contain personal data.
4. Legitimate interests (Article 6(1)(f) GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website safely and economically efficiently. This processing is therefore a legitimate interest.
Other conditions such as the perception of recordings in the public interest and the exercise of public authority, as well as the protection of vital interests, generally do not occur with us. Insofar as such a legal basis should be applicable, it will be indicated at the corresponding point.
In addition to the EU regulation, national laws also apply:
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In Austria, this is the federal law for the protection of natural persons in the processing of personal data (Data Protection Act), abbreviated DSG.
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In Germany, the Federal Data Protection Act applies, abbreviated BDSG.
If additional regional or national laws are applicable, we will inform you about them in the following sections.
Contact details of the responsible party
If you have any questions about data protection, you can find below the contact details of the responsible person or entity:
bevmat e.U.
Ared-Straße 34/C3
A-2544 Enzesfeld-Lindabrunn
Authorized representative: Martin Mateyka
Email: office@bevmat.eu
Phone: +43 676 7820774
Imprint: https://www.bevmat.eu/impressum/
Storage Duration
That we only store personal data for as long as it is absolutely necessary for the provision of our services and products is considered a general criterion for us. This means that we delete personal data as soon as the reason for data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose no longer applies, for example for accounting purposes.
If you wish to have your data deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and as long as there is no obligation to store it.
We will provide you with information on the specific duration of the respective data processing further below, provided we have further information on this.
Rights under the General Data Protection Regulation
According to Article 13 GDPR, you have the following rights to ensure fair and transparent processing of data:
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According to Article 15 GDPR, you have the right to obtain information about whether we are processing data about you. If this is the case, you have the right to receive a copy of the data and to obtain the following information:
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for what purpose we carry out the processing;
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the categories, that is, the types of data that are processed;
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who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
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how long the data will be stored;
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the existence of the right to rectification, deletion, or restriction of processing and the right to object to processing;
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that you can lodge a complaint with a supervisory authority (links to these authorities can be found below);
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the origin of the data, if we did not collect it from you;
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whether profiling is carried out, that is, whether data is automatically evaluated to create a personal profile of you.
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According to Article 16 of the GDPR, you have the right to rectification of data, which means that we must correct data if you find errors.
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According to Article 17 of the GDPR, you have the right to erasure ("right to be forgotten"), which specifically means that you may request the deletion of your data.
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According to Article 18 of the GDPR, you have the right to restriction of processing, which means that we may only store the data but no longer use it.
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According to Article 19 of the GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
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According to Article 21 of the GDPR, you have a right to objection, which, once enforced, results in a change in processing.
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If the processing of your data is based on Article 6(1)(e) (public interest, exercise of public authority) or Article 6(1)(f) (legitimate interest), you can object to the processing. We will then review as quickly as possible whether we can comply with this objection legally.
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If data is used for direct advertising, you can object to this type of data processing at any time. We may no longer use your data for direct marketing thereafter.
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If data is used for profiling, you can object to this type of data processing at any time. We are then no longer allowed to use your data for profiling.
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According to Article 22 of the GDPR, you may have the right not to be subject to a decision based solely on automated processing (for example, profiling).
In short: You have rights – do not hesitate to contact the responsible body listed above with us!
If you believe that the processing of your data violates data protection law or that your data protection rights have been infringed in any other way, you can lodge a complaint with the supervisory authority. For Austria, this is the Data Protection Authority, which you can find at https://www.dsb.gv.at/. In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). For our company, the following local data protection authority is responsible:
Austrian Data Protection Authority
Head: Mag. Dr. Andrea Jelinek
Address: Barichgasse 40-42, 1030 Vienna
Phone number: +43 1 52 152-0
Email address: dsb@dsb.gv.at
Website: https://www.dsb.gv.at/
Security of Data Processing
To protect personal data, we have implemented both technical and organizational measures. Wherever possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible within our means for third parties to infer personal information from our data.
Art. 25 GDPR speaks here of "data protection by design and by default" and means that one should always think of security and implement appropriate measures both in software (e.g., forms) and hardware (e.g., access to the server room). In the following, we will, if necessary, go into specific measures.
TLS encryption with https
TLS, encryption, and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for "secure hypertext transfer protocol") to transmit data securely over the Internet. This means that the entire transmission of all data from your browser to our web server is protected – no one can "eavesdrop".
With this, we have introduced an additional layer of security and comply with data protection by design (Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission protection by the small lock symbol at the top left of the browser, to the left of the internet address (e.g., beispielseite.de) and the use of the https scheme (instead of http) as part of our internet address. If you want to know more about encryption, we recommend searching Google for 'Hypertext Transfer Protocol Secure wiki' to find good links to further information.
Communication
Communication Summary
👥 Affected: Everyone who communicates with us via telephone, email, or online form
📓 Processed Data: e.g., phone number, name, email address, entered form data. More details can be found for each type of contact used
🤝 Purpose: Handling communication with customers, business partners, etc.
📅 Storage Period: Duration of the business case and the legal requirements
⚖️ Legal Basis: Art. 6 Para. 1 lit. a GDPR (Consent), Art. 6 Para. 1 lit. b GDPR (Contract), Art. 6 Para. 1 lit. f GDPR (Legitimate Interests)
The data is processed for the handling and processing of your inquiry and the related business transaction. The data is stored for the same duration or as long as the law requires.
Affected persons
All those are affected by the mentioned processes who contact us via the communication channels provided by us.
Telephone
If you call us, the call data will be pseudonymously stored on the respective device and with the telecommunications provider used. In addition, data such as name and phone number can subsequently be sent by email and stored for the purpose of responding to the inquiry. The data will be deleted as soon as the business case has been concluded and legal requirements allow.
If you communicate with us via email, data may be stored on the respective end device (computer, laptop, smartphone, ...) and data is saved on the email server. The data will be deleted as soon as the business matter has been concluded and legal requirements allow it.
Online Forms
If you communicate with us via online form, data is stored on our web server and, if applicable, forwarded to one of our email addresses. The data will be deleted as soon as the business matter has been concluded and legal requirements allow it.
Legal Basis
The processing of data is based on the following legal bases:
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Art. 6 para. 1 lit. a GDPR (Consent): You give us consent to store your data and continue to use it for purposes related to the business case;
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Art. 6 para. 1 lit. b GDPR (Contract): There is a necessity for the fulfillment of a contract with you or a processor, such as the telephone provider, or we need to process the data for pre-contractual activities, such as the preparation of an offer;
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Art. 6 para. 1 lit. f GDPR (Legitimate Interests): We want to handle customer inquiries and business communication in a professional setting. For this, certain technical facilities such as email programs, Exchange servers, and mobile network operators are necessary to be able to conduct communication efficiently.
Cookies
Cookies Summary
👥 Affected: Visitors of the website
🤝 Purpose: depending on the respective cookie. More details can be found below or from the software provider that sets the cookie.
📓 Processed data: depending on the respective cookie used. More details can be found below or from the software provider that sets the cookie.
📅 Storage duration: depending on the respective cookie, can vary from hours to years
⚖️ Legal basis: Art. 6(1)(a) GDPR (consent), Art. 6(1)(f) GDPR (legitimate interests)
Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used, so that you can better understand the following privacy policy.
Whenever you surf the internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing is undeniable: cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, essentially the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data from you, such as language or personal site settings. When you visit our site again, your browser sends the 'user-related' information back to our site. Thanks to the cookies, our website knows who you are and offers you the settings you are accustomed to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.
The following graphic shows a possible interaction between a web browser, such as Chrome, and the web server. In this process, the web browser requests a website and receives a cookie back from the server, which the browser uses again when another page is requested.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies, ranging from a few minutes to several years. Cookies are not software programs and do not contain viruses, trojans, or other "malware." Cookies also cannot access information on your PC.
For example, cookie data can look like this:
Name: _ga
Value: GA1.2.1326744211.152111923927-9
Purpose: Distinguishing website visitors
Expiration date: after 2 years
These minimum sizes should be supported by a browser:
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At least 4096 bytes per cookie
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At least 50 cookies per domain
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At least 3000 cookies in total
What types of cookies are there?
The question of which cookies we specifically use depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly address the different types of HTTP cookies.
One can distinguish 4 types of cookies:
Essential cookies
These cookies are necessary to ensure the basic functions of the website. For example, these cookies are needed when a user adds a product to the shopping cart, then continues to browse on other pages, and only later goes to checkout. These cookies prevent the shopping cart from being deleted, even if the user closes their browser window.
Functional Cookies
These cookies collect information about user behavior and whether the user encounters any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website across different browsers.
Targeted Cookies
These cookies ensure better usability. For example, entered locations, font sizes, or form data are saved.
Advertising Cookies
These cookies are also called targeting cookies. They are used to deliver individually tailored advertising to the user. This can be very convenient, but also very annoying.
Usually, you are asked on your first visit to a website which of these types of cookies you want to allow. And of course, this decision is also stored in a cookie.
If you want to know more about cookies and don’t shy away from technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".
Purpose of processing via cookies
The purpose ultimately depends on the respective cookie. You can find more details about this further below or from the manufacturer of the software that sets the cookie.
Which data is processed?
Cookies are small helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you within the scope of the following privacy policy about the data that is processed or stored.
Storage duration of cookies
The storage duration depends on the respective cookie and is specified further below. Some cookies are deleted after less than an hour, while others can remain stored on a computer for several years.
You also have an influence on the storage duration yourself. You can manually delete all cookies at any time via your browser (see also below "Right to object"). Furthermore, cookies that are based on consent are deleted at the latest after you revoke your consent, whereby the legality of the storage until then remains unaffected.
Right to Object – How Can I Delete Cookies?
You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option to delete, disable, or allow cookies only partially. For example, you can block third-party cookies but allow all other cookies.
If you want to see which cookies have been stored in your browser, or if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, enable, and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have stored on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way, you can decide for each individual cookie whether to allow it or not. The procedure varies depending on the browser. It is best to search for the instructions on Google using the search term “delete cookies Chrome” or “disable cookies Chrome” in the case of a Chrome browser.
Legal basis
Since 2009, there have been the so-called "Cookie Guidelines." They state that storing cookies requires your consent (Article 6(1)(a) GDPR). However, within the EU countries, there are still very different reactions to these guidelines. In Austria, the implementation of these guidelines took place in § 96(3) of the Telecommunications Act (TKG). In Germany, the Cookie Guidelines were not implemented as national law. Instead, the implementation of these guidelines largely took place in § 15(3) of the Telemedia Act (TMG).
For strictly necessary cookies, even if no consent is given, there are legitimate interests (Article 6(1)(f) GDPR), which in most cases are of an economic nature. We want to provide website visitors with a pleasant user experience, and for this, certain cookies are often absolutely necessary.
To the extent that non-essential cookies are used, this only occurs with your consent. The legal basis in this regard is Article 6(1)(a) GDPR.
In the following sections, you will be informed in more detail about the use of cookies, insofar as the software used employs cookies.
Web Hosting Introduction
Web Hosting Summary
👥 Affected: Website visitors
🤝 Purpose: professional hosting of the website and ensuring its operation
📓 Data processed: IP address, time of website visit, browser used, and other data. More details can be found below or with the respective web hosting provider used.
📅 Storage duration: depends on the respective provider, but usually 2 weeks
⚖️ Legal basis: Art. 6 para. 1 lit. f GDPR (legitimate interests)
When you visit websites nowadays, certain information – including personal data – is automatically generated and stored, as is the case on this website. This data should be processed as sparingly as possible and only with justification. By website, we mean the entirety of all pages on a domain, i.e., everything from the homepage to the very last subpage (like this one). By domain, we mean, for example, beispiel.de or musterbeispiel.com.
If you want to view a website on a screen, you use a program called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari.
This web browser must connect to another computer where the website's code is stored: the web server. Operating a web server is a complicated and demanding task, which is why it is usually handled by professional providers. They offer web hosting and thus ensure reliable and error-free storage of website data.
When the browser on your computer (desktop, laptop, smartphone) establishes a connection and during the transmission of data to and from the web server, personal data may be processed. On one hand, your computer stores data, and on the other hand, the web server must also store data for a period of time to ensure proper operation.
Why do we process personal data?
The purposes of data processing are:
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Professional hosting of the website and securing its operation
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to maintain operational and IT security
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Anonymous analysis of access behavior to improve our offerings and, if necessary, for law enforcement or pursuing claims
Which data is being processed?
Even while you are visiting our website right now, our web server, which is the computer on which this website is stored, usually automatically saves data such as
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the complete Internet address (URL) of the accessed website
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Browser and browser version (e.g., Chrome 87)
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the operating system used (e.g., Windows 10)
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the address (URL) of the previously visited page (Referrer URL) (e.g., https://www.example-source-site.de/whereIcamefrom.html/)
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the hostname and the IP address of the device from which it is accessed (e.g., COMPUTERNAME and 194.23.43.121)
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Date and time
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in files, the so-called web server log files
How long are data stored?
As a rule, the aforementioned data are stored for two weeks and then automatically deleted. We do not share this data, but we cannot rule out that this data may be accessed by authorities in the event of unlawful behavior.
In short: Your visit is logged by our provider (the company that runs our website on special computers (servers)), but we do not share your data without consent!
Legal basis
The lawfulness of the processing of personal data within the scope of web hosting arises from Art. 6 para. 1 lit. f GDPR (protection of legitimate interests), as the use of professional hosting with a provider is necessary to present the company safely and user-friendly on the Internet and, if necessary, to be able to track attacks and claims arising from this.
Between us and the hosting provider, there is usually a contract for order processing in accordance with Art. 28 ff. GDPR, which ensures compliance with data protection and guarantees data security.
World4You Website Builder Privacy Policy
We use World4You, a website builder system, for our website. The service provider is the Austrian company World4You Internet Services GmbH, Hafenstraße 35, 4020 Linz, Austria. You can learn more about the data processed through the use of World4You in the privacy policy at https://www.world4you.com/de/unternehmen/datenschutzerklaerung.html
Email Marketing Introduction
Email Marketing Summary
👥 Affected: Newsletter subscribers
🤝 Purpose: Direct advertising via email, notification of system-relevant events
📓 Processed data: Data entered during registration, but at least the email address. More details can be found in the respective email marketing tool used.
📅 Storage duration: Duration of the subscription
⚖️ Legal basis: Art. 6(1)(a) GDPR (consent), Art. 6(1)(f) GDPR (legitimate interests)
What is email marketing?
To keep you constantly informed, we also use the option of email marketing. In doing so, if you have agreed to receive our emails or newsletters, data about you will also be processed and stored. Email marketing is a sub-area of online marketing. In this process, news or general information about a company, products, or services is sent via email to a specific group of people who are interested in it.
If you want to participate in our email marketing (usually via newsletter), you usually only need to register with your email address. For this, you fill out an online form and submit it. However, it may also happen that we ask for your salutation and your name so that we can address you personally.
Basically, registering for newsletters works with the so-called "double opt-in process." After you register for our newsletter on our website, you will receive an email through which you confirm your newsletter registration. This ensures that the email address belongs to you and that no one has registered with someone else's email address.
We or a notification tool used by us logs every single registration. This is necessary so that we can also prove the legally correct registration process. In this process, the time of registration, the time of registration confirmation, and your IP address are usually stored. Additionally, it is also logged when you make changes to your stored data.
Why do we use email marketing?
Of course, we want to stay in contact with you and always present the most important news about our company. For this purpose, we use, among other things, email marketing – often referred to simply as "newsletter" – as an essential component of our online marketing. If you agree to this or it is legally permitted, we will send you newsletters, system emails, or other notifications via email. When we use the term "newsletter" in the following text, we mainly mean regularly sent emails. Of course, we do not want to bother you with our newsletters in any way. That is why we are always really committed to providing only relevant and interesting content.
This way, you can learn more about our company, our services, or products. Since we are always improving our offerings, you will also find out through our newsletter whenever there is news or we are currently offering special, lucrative promotions. If we hire a service provider that offers a professional mailing tool for our email marketing, we do so in order to provide you with fast and secure newsletters. The purpose of our email marketing is fundamentally to inform you about new offers and also to come closer to our business objectives.
Which data is processed?
If you become a subscriber to our newsletter through our website, you confirm your membership in an email list via email. In addition to your IP address and email address, your salutation, name, address, and phone number may also be stored. However, only if you consent to this data storage. The data marked as such is necessary for you to participate in the offered service. Providing it is voluntary; however, failure to provide it means you cannot use the service. Additionally, information about your device or your preferred content on our website may also be stored. More information on data storage when you visit a website can be found in the section 'Automatic Data Storage.' We record your consent declaration so that we can always prove that it complies with our laws.
Duration of Data Processing
If you unsubscribe your email address from our email/newsletter distribution list, we are allowed to store your address for up to three years on the basis of our legitimate interests so that we can still prove your consent at that time. We may only process this data if we need to defend ourselves against any claims.
However, if you confirm that you gave us consent to sign up for the newsletter, you can request individual deletion at any time. If you permanently object to the consent, we reserve the right to store your email address on a block list. As long as you voluntarily subscribed to our newsletter, we of course also keep your email address.
Right of Objection
You have the possibility to cancel your newsletter subscription at any time. For this, you simply need to revoke your consent to the newsletter registration. Normally, this only takes a few seconds or one or two clicks. Usually, you will find a link to unsubscribe from the newsletter directly at the end of each email. If the link is really not found in the newsletter, please contact us by email and we will cancel your newsletter subscription immediately.
Legal basis
The sending of our newsletter is based on your consent (Article 6(1)(a) GDPR). This means that we may only send you a newsletter if you have actively registered for it beforehand. Where applicable, we may also send you advertising messages on the basis of § 7(3) UWG, provided you have become our customer and have not objected to the use of your email address for direct advertising.
Information on specific email marketing services and how they process personal data can be found – if available – in the following sections.
MailChimp Privacy Policy
MailChimp Privacy Policy Summary
👥 Affected parties: Newsletter subscribers
🤝 Purpose: Direct advertising via email, notification of system-relevant events
📓 Processed data: Data entered during registration but at least the email address.
📅 Storage duration: Duration of the subscription
⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)
What is MailChimp?
Like many other websites, we also use the services of the newsletter company MailChimp on our website. The operator of MailChimp is the company The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can easily send you interesting news via newsletter. With MailChimp, we do not have to install anything and can still benefit from a pool of really useful functions. Below, we go into more detail about this email marketing service and inform you about the most important data protection-related aspects.
MailChimp is a cloud-based newsletter management service. "Cloud-based" means that we do not have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure – which is available over the Internet – on an external server. This way of using software is also called SaaS (Software as a Service). The following graphic schematically shows how MailChimp distributes emails to newsletter recipients.
With MailChimp, we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can carry out single campaigns, regular campaigns, autoresponders (automatic emails), A/B tests, RSS campaigns (sending at predefined times and frequency), and follow-up campaigns.
Why do we use MailChimp on our website?
Basically, we use a newsletter service so that we can stay in touch with you. We want to tell you what’s new with us or which attractive offers we currently have in our program. For our marketing measures, we are always looking for the simplest and best solutions. And for this reason, we also decided on the newsletter management service from MailChimp. Although the software is very easy to use, it offers a large number of helpful features. This allows us to create interesting and beautiful newsletters in a short time. With the offered design templates, we design each newsletter individually, and thanks to the 'responsive design,' our content is displayed legibly and beautifully on your smartphone (or any other mobile device).
Through tools such as A/B testing or the extensive analysis options, we can quickly see how our newsletters are received by you. This allows us to react if necessary and improve our offers or services.
Another advantage is MailChimp's “cloud system.” The data is not stored and processed directly on our server. We can retrieve the data from external servers, thereby saving our storage space. In addition, the maintenance effort is significantly reduced.
What data is stored by MailChimp?
The Rocket Science Group LLC (MailChimp) operates online platforms that allow us to contact you (if you have subscribed to our newsletter). If you become a subscriber to our newsletter via our website, you confirm membership in an email list of MailChimp by email. In order for MailChimp to also be able to prove that you have registered with the 'list provider,' the date of registration and your IP address are stored. Furthermore, MailChimp stores your email address, your name, your physical address, and demographic information such as language or location.
This information is used to send you emails and to enable certain other MailChimp features (such as newsletter analytics).
MailChimp also shares information with third-party providers to deliver better services. MailChimp also shares some data with third-party advertising partners to better understand the interests and concerns of its customers, so that more relevant content and targeted advertising can be provided.
Through so-called "web beacons" (which are small graphics in HTML emails), MailChimp can determine whether the email has arrived, whether it has been opened, and whether links have been clicked. All of this information is stored on MailChimp's servers. This allows us to obtain statistical evaluations and see exactly how well our newsletter was received by you. In this way, we can tailor our offerings much better to your wishes and improve our service.
MailChimp may also use this data to improve its own service. This can, for example, technically optimize the sending or determine the location (the country) of the recipients.
The following cookies may be set by MailChimp. This is not a complete list of cookies, but rather an exemplary selection:
Name: AVESTA_ENVIRONMENT
Value: Prod
Purpose: This cookie is necessary to provide Mailchimp services. It is always set when a user registers for a newsletter mailing list.
Expiration date: at the end of the session
Name: ak_bmsc
Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001111923927-3
Purpose: The cookie is used to distinguish a human from a bot. This allows secure reports on the use of a website to be created.
Expiration date: after 2 hours
Name: bm_sv
Value: A5A322305B4401C2451FC22FFF547486~FEsKGvX8eovCwTeFTzb8//I3ak2Au…
Purpose: The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to offer a visitor a virtual payment process securely and easily. For this, the user is identified anonymously on the website.
Expiration date: after 2 hours
Name: _abck
Value: 8D545C8CCA4C3A50579014C449B045111923927-9
Purpose of use: We were unable to obtain more detailed information about the purpose of this cookie.
Expiration date: after one year
Sometimes it can happen that you open our newsletter via a given link for better display. This is the case, for example, if your email program does not work or the newsletter is not displayed properly. The newsletter is then displayed via a MailChimp website. MailChimp also uses cookies (small text files that store data on your browser) on its own websites. In this process, personal data may be processed by MailChimp and its partners (e.g., Google Analytics). This data collection is the responsibility of MailChimp, and we have no influence on it. In MailChimp's "Cookie Statement" (at: https://mailchimp.com/legal/cookies/), you can find out exactly how and why the company uses cookies.
How long and where are the data stored?
Since MailChimp is an American company, all collected data is also stored on American servers.
Basically, the data remains permanently stored on MailChimp's servers and is only deleted when a request is made by you. You can have your contact deleted with us. This permanently removes all your personal data for us and anonymizes you in the MailChimp reports. However, you can also request the deletion of your data directly from MailChimp. Then all your data will be removed there, and we will receive a notification from MailChimp. After we receive the email, we have 30 days to delete your contact from all connected integrations.
How can I delete my data or prevent data storage?
You can revoke your consent to receive our newsletter at any time within the received email by clicking on the link at the bottom. If you unsubscribe by clicking on the unsubscribe link, your data will be deleted at MailChimp.
If you access a MailChimp website through a link in our newsletter and cookies are set in your browser, you can delete or disable these cookies at any time and manage them. Under the section "Cookies," you will find the corresponding links to the instructions for the most well-known browsers.
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is about to be set. This way, you can decide for each individual cookie whether to allow it or not.
Legal Basis
The sending of our newsletter by MailChimp is based on your consent (Article 6(1)(a) GDPR). This means that we may only send you a newsletter if you have actively registered for it beforehand. If consent is not required, the newsletter is sent on the basis of the legitimate interest in direct marketing (Article 6(1)(f)), provided this is legally permitted. We record your registration process so that we can always prove that it complies with our laws.
MailChimp also processes data from you in the USA, among other places. We point out that, according to the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may involve various risks for the legality and security of data processing.
As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, particularly in the USA) or for transferring data to them, MailChimp uses so-called Standard Contractual Clauses (= Art. 46 para. 2 and 3 GDPR). Standard Contractual Clauses (SCC) are template agreements provided by the EU Commission and are intended to ensure that your data continues to comply with European data protection standards even when it is transferred to third countries (such as the USA) and stored there.
Through these clauses, MailChimp commits to complying with the European level of data protection when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses, among other things, here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Mailchimp Data Processing Addendum, which corresponds to the standard contractual clauses, can be found at https://mailchimp.com/legal/data-processing-addendum/#Annex_C_-_Standard_Contractual_Clauses.
Learn more about the use of cookies at MailChimp at https://mailchimp.com/legal/cookies/, information about data protection at MailChimp (Privacy) can be found at https://www.intuit.com/privacy/statement/.
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Source: Created with the Data Protection Generator from AdSimple